Project brief: Develop new branding for the city of Hong Kong.
We are Hong Kong is a brand that brings people back to the real heart of Hong Kong - not the concrete buildings, not the nonstop shopping, but the everyday people of Hong Kong and their stories.
For this project, I created a brand manual that details the brand's new personality, identity, and experience.
Cynthia Lu: design, strategy
All photography used/modified for mockup purposes. I do not take credit for any of the photography/imagery used in this project.
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